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THE DTC GROWTH FUND
We fund and scale DTC brands 🚀
Capital, execution and growth engines for consumer founders.
Backed by Guy and Ayal, founders of Particle, a $100M+ DTC brand 🔥
The Real Problem: Funding Isn't Built for Consumer Founders
Trying to raise for a consumer brand? Consumer brands don't fit the VC model.
And if you do raise? The cash burns out before you've even proven traction—spent on media, creative, and performance marketing without validating demand first.
The system isn't built for consumer founders.
That's why we built Fearless.
The Fearless Approach
More Than Just Capital.
We're a DTC Growth Fund that invests, run growth engines and builds with founders.
We de-risk
We validate demand and ensure a real, scalable DTC business model.
We fund
Capital investment and hands-on support to reach traction and accelerate growth..
We execute
We don’t just advise - we plug in our own growth team to run your marketing and scale you from product to profitability.
We scale
We scale your marketing spend and revenue while optimizing for profitability.
Who We Back
Excellent products and relentless founders.
You're solving a real consumer pain point.
You're targeting the US market and aiming to build a large-scale consumer brand.
You’re lacking go-to-market and growth marketing capabilities. Fearless brings the team, strategy, and execution to fill that gap.
You have high margins, great unit economics, and a path to profitability.
You're strategic, fast-moving, and creating real value.
Why Fearless?
Built by Founders, Backed by Experience
Most investors are scared of consumer. They don't get the model. They don't understand the playbook.
🔥 We do.
We've built, scaled, and profited from a $100M+ DTC brand—and we've done it across different categories, business models, and growth challenges.
We've been in the trenches—testing markets, refining positioning, proving demand, and making every dollar work harder.
Been There, Done That
Our team has built and scaled DTC brands globally.
Our Team
The operators and investors behind Fearless
Guy Falkovitch
Founder & Managing Partner
Ayal Ebert
Founder & Managing Partner
Ronja Spehling
Investment & Growth
We've built and scaled brands that consumers love. Now we're helping the next generation of founders do the same.
Are You Building the Next Big Consumer Brand?
Let's Make It Profitable.
Partner with Fearless to reach traction and profitability faster.